Sika Collection Embraces Consumer Culture & Fights Domestic Violence
While big name celebrities will always fetch some of the premium real estate New York Fashion Week is making room for the rise in consumer centric presentations. That concept was on full display this weekend as Sylvia Zeldin revealed her latest collection for Sika.
The collection featured special occasion worthy dresses that are the perfect response to the rush of save the dates that will be swarming your mailbox as engagement season comes to an end.
Attendees were not just encouraged to admire the clothes on display they were permitted to try them on and purchase them on the spot.
P.S. It’s Fashion creator Liz Black slipped into this romantic dress that was my personal favorite when taking pictures with her fellow party goers.
I was already in love with the shape but the velvet trim definitely took this garment up a notch.
Sika isn’t the only designer thinking about providing more access to the consumer. The fur trimmed hot pink sneakers that Christian Siriano sent down the runway as he celebrated ten seasons were immediately available for purchase on Payless.com while Torrid is taking their new face to tour to interact with their customers face to face.
More and more designers are finding ways to be more democratic about the way they present their clothes.They’re also finding a way to honor and support the people who they profit from.
A portion of the proceeds from each dress sold as apart of the Sika collection was contributed to The Center Against Domestic Violence and during the party guests were deliberately reminded that 1 in 4 women will experience domestic violence in her lifetime.
Artists Shea Winpigler and Julian Lofton sang and played guitar throughout the evening performing a powerful rendition of Alicia Keys'"Girl On Fire" while occasionally pausing to smile at those gathered around on the plush couches beside them.
The embroidery and lace featured on the dresses on display weren’t the only dazzling details in the room.
Body positive activist and the founder of Marquis Neal paired a military inspired shirt with rose gold accessories and a soft pink skully.
Dia & Co. stylist Melizza Williams sported glitter nail polish.
Curvily’s Sarah Chiwaya, who was kind enough to invite me to the party, was on trend in an embellished sheer dress from Uk retailer Elvi clothing and sparkly booties.
Fashion stylist Steffany Allen sported a clean pair of classic Adidas (Raise your hand if you’re thrilled they’re now acceptable eveningwear).
She finished the look with sleek silver accessories.
Allen and a few others jumped to help another guest adjust one of the more casual garments to flatter her waistline because it takes a village to serve a look.
As they walked out everyone was handed a white rose to remind them about them that it's possible to support a cause with style.
Shop the Sika Collection here.
Learn more about the Center for Domestic Violence here.